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Tuesday, September 1, 2020

Bay Area diner makes its iconic blueberry coffee cake available nationwide - SFGate

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You used to have to be local to get your hands on the coveted blueberry coffee cake served at Hobee’s Restaurant. Not anymore.

Hobee’s has joined Goldbelly, a national online marketplace that ships artisanal goods by local purveyors, to sell its blueberry coffee cake that’s normally served as a complimentary side or for purchase at its restaurants. With the online sale, customers can buy the entire cake, though it’ll set you back $59.

The 4-pound cake measures 12 by 9 inches and is comparatively 18 times more than a single slab of cake priced at $3.25. While it might be costlier than getting the cake in person, it certainly seems like an easier option to gift a friend outside the state. Goldbelly does not charge for shipping.

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The blueberry coffee cake is large enough to serve 12 and will be prepared locally at Hobee’s locations. Orders will be shipped from Tuesday through Friday. Co-owner Camille Chijate told The Mercury News, “It’s been going great.”

The longstanding diner opened its flagship store in Mountain View in 1974. Hobee’s signature blueberry coffee cake debuted a year later and was created by Peter Taber, former Hobee’s president and son to the original founder, Paul Taber.

Hobee’s isn’t the first Bay Area business to commercialize its iconic baked goods. In May, beloved Zanzie’s Cheesecake announced it would shift to wholesale after 41 years in San Francisco. The store has remained closed since March.

Hobee’s has five locations across the Bay Area that are currently offering takeout and delivery.

Susana Guerrero is an SFGATE digital reporter. Email: Susana.Guerrero@sfgate.com | Twitter: @SusyGuerrero3

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Bay Area diner makes its iconic blueberry coffee cake available nationwide - SFGate
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